+ experience design
+ physical spacial design
+ immersive cultural research
TIMELINE: 3 months
FOR: Florence Italy study abroad program course
+ immersive research
+ cultural understanding and creative inspiration
+ produce innovative concept
+ full presentation at end of year
+ multi-cultural merging; from Spain to Italy
+ cost included in concept ideation
GOAL: how can we improve the florentine streets aesthetically through storefronts at night?
street art as a modern solution
through my travels abroad, I noticed a lot of painted murals, clever street art, and hidden messages.
graffiti is perceived as negative, but in these cases, it's street art that I wanted to implement in my design solution.
street sign graffiti
Italian artist, Clet Abraham, was the initial source of inspiration with his street graffiti of wine spilling on a "do not enter" sign, or The David carrying the white line as a block of marble.
spain: existing bandone murals
while traveling in Madrid, Spain, bandones were already covered with hand painted murals. I wanted to do this for my design, while adding more extravagant solutions.
for smaller businesses, simple hand-painted murals would be A COST EFFECTIVE SOLUTION and yet still bring beauty to the streets at night.
the presentation has a PASTA MURAL for a family restaurant and RENAISSANCE PAINTING for a jewelry store.
for those with a bigger budget, INTERACTIVE MURALS are the more modern and elevated solution.
the presentation has a FULL LENGTH MIRROR for Sephora and INTERACTIVE PHONE for Wind.
final design presentation
for the final presentation, I merged a combination of both simple and complex designs and made a mockup of the concept.