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Bowtie Boulevard

Self run small business, web design, and branding

  The summary  

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Bowtie Boulevard makes limited edition bowties and accessories from upcycled fabrics - all created by me.

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 The elements 

  • web design & e-commerce

  • product, textiles, & fashion design

  • branding: packaging, logo, & styling

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  The e-commerce website  

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Bowtie Boulevard's website is quite detailed so users can find the perfect bowtie and/or accessory that is best for them. With different styles and types, everything is clearly labeled and displayed.

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  The products  

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Each bowtie and accessory is named after the street where the original fabric was found. 

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The goal is to cultivate a story for each product and create an emotional connection with each consumer.

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From button down shirts to curtains to aprons, each product is thrifted, found, or donated.

 

There is a customized "Your Hometown" program where customers can give a sentimental fabric and transform into a bowtie.

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  The packaging  

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The goal was to make Bowtie Boulevard simple, minimal, and modern to focus entirely on the product since each bowtie is made from upcycled fabrics.

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The packaging includes 

  1.  a personal, handwritten "thank you" note

  2. a bowtie tying how-to instructional card,

  3. a few business cards to distribute

  4. the products purchased

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