Futbol Friends International
A soccer non-profit organization, Futbol Friends International had a pre-existing logo, but no brand identity. Taking on the challenge of working with a board of directors and creating something entirely new was exciting and the results have made for a strong visual brand for Futbol Friends.
summary of final pieces
All of the work created for Futbol Friends International:
(scroll down to see the brand identity process)
Logo design: From outdated to modern
The old logo had several components that were flawed and unsuccessful. From there we did a breakdown of what was needed for a new one.
- Two "F's" are the Facebook logo
- Didn't work well on different backgrounds
- Had a white glow on every letter
Logo on old website:
- Too many colors - don't work well together
- White glow is obvious
- Overall a weak logo
In our initial consultation, I gathered information regarding what they wanted, disliked, and their needs for a new brand. The following are notes from the conversation.
From here, I created three documents:
1. typography choices
2. color choices
3. logo options
Per the contract, I made three proposals for font options:
*Four pages; Three options, fourth page is all three on one page.
I offered three color proposals, along with one that was similar to the old brand per client's request. Four options in total.
Logo designs: version 1
I created, based off off the initial consultation, three minimalistic, simple, and modern logo options. I provided an inspiration breakdown page as well.
Logo designs: revisited
After the three logo options were delivered, the board of Futbol Friends wanted to go in a different direction. I hand-sketched new options before proceeding. The first sketch was chosen and altered to make a final logo.