The Blackstone Launchpad
At my position at the LaunchPad, I rebranded the organization's Syracuse University chapter. From print materials and leaflets to digital logos and advertisements, The Blackstone LaunchPad at Syracuse University has a consistent brand identity.
Their brand guidelines
There are a few components in place that the Blackstone Foundation x Syracuse University uses for their organization. They all have to be incorporated into the LaunchPad's overall brand identity.
Sherman Sans Book
Sherman Sans Book Italic
Sherman Sans Bold
Sherman Sans Bold Italic
Sherman Serif Book
Sherman Serif Book Italic
Sherman Serif Bold
Sherman Serif Bold Italic
Graphic design work: an email masthead
The old email masthead had many flawed visual elements and needed an upgrade to adhere to the new brand identity.
- Not brand consistent
- Distracting and messy
- Excess space on the top
- Link is too close to the bottom edge
- White is hard to read
- Remove cursive
- New logo update
- Missing logos
Graphic design work: logos and icons
I created a few different logos and icons for the LaunchPad's spaces, events, and website.
'Cuse Tank: Logo created for one of the business plan competitions.
Founders Circle: Icon to represent the alumni LaunchPad student entrepreneurs.
The Bird Nest: Icon for a collaborative meeting space in the LaunchPad.
Print documents: leaflet series
An ongoing project at the LaunchPad, I have redesigned and created all the leaflets and handouts used for informational purposes. They are even given to potential investors to fund the LaunchPad and its growth.