The Carriage House

Branding and print materials

  The summary  

The Carriage House is an AirBnb/inn in Old Mystic, CT, and needed a brand identity to encapsulate their nautical, homey, and timelessness character.

 The elements 

  • logo design

  • type & color branding

  • assorted leaflets for rooms and staff

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  The brand guidelines  
 

 The typefaces: 

I opted for a strong, yet rustic header font paired with a serif to keep timeless, traditional energy to the brand.

 

 The colors: 

Adhering to the client's requests of blues and oceanic themes, I chose both a navy and blue-green color as the two main swatches for the brand. For backgrounds, I added a Floral White tone to give it that rustic edge.

In terms of accessibility, the colors adhere to WCAG 2.1 AA guidelines for contrast.

The Carriage House

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The Carriage House is situated in the heart of Old Mystic, Connecticut. This quintessential Victorian Style home is truly a nice place to snooze by the sea.

  The logo  
 

 The requirements: 

In client consults, it was evidentally clear these characteristics and charm of The Carriage House needed to be shown in their logo & brand:

  • Nautical

  • Blues & oceanic themes

  • Timelessness

  • Charming & rustic

 The proposal: 

I proposed 9 logo variations of a common ship wheel, similar blues the client liked, and a rounded design.

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  The materials  
 

For the majority of print materials, I created them on 8.5x11 leaflets in order for reprinting to be cost-effective and sanitary. 

The materials created include:

  1. timesheets for the cleaning staff

  2. in-room rule sheets

  3. beveled square business cards

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